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We've all been in period product aisles, either for yourself or someone you know. Pink and highly feminine designs everywhere.

A problem I decided to solve with my campaign project is the invisibility that trans men, trans masculine people and/or nonbinary people who menstruate face when walking the aisles for the things they need. Period products are not solely a "feminine" hygiene thing or topic. There is a need for masculine and/or neutral themed period products expressed by the communities that are forgotten typically.

My focus is on trans men in particular but I made choices that would welcome any gender, including cis women too of course. Everyone can find what they need with 'Clarity.'


'Clarity' 30 sec advertisement for period kit delivery once a month.
Non-Clarity customer versus Clarity customer experiences.

Navigation

Branding Design
Package Design
Survey and Demographic
Pitch Boards
Character Design
Animatic
Colour Script
Extra Process
Storyboards
Collateral


Branding Design Process




Package Design Process



Survey and Demographic Research

A necessary aspect of my project was proving that this demographic
did in fact exist and that they needed the product I was planning on making.
I asked multiple trans men, trans masculine and/or nonbinary individuals
to fill out this survey with questions pertaining to period products.

These are the results gathered:

The first question is between which kind of box style is better. An open on the side matchbox style (option 01 on the left), or a traditional top-opening option 02 on the right side. Option 02, the top-open one, wins the poll in the results. The second question is: How could menstruation products better serve non-binary people and/or men? (Part 1) include answers that vary from cheaper diva cups, less scented or gendered packaging, neutral wording or decoration needs, packaging that hides what the product is.
How could menstruation products better serve non-binary people and/or men? (part 2) 9 answers vary about quieter packaging, avoiding womanhood symbolism in designs, have sanitary pads for boxers, and less incriminating packaging for nonbinary and trans men to use.
Q3 What is one (or two) things you need from menstruation products that would improve your day-to-day life? (part 1) This question includes answers like 'better absorption, less amount of changing needed, unsure, pads for boxers.'
Same question as the previous image, the remaining answers include 'Smaller insertion products, less marketing purely towards women, safe for body organic tamponsa and pads, less noisy packaging.'


Pitch Boards


The initial concept for the pitch is to promote the quality-of-life improvements that the Clarity at-home delivered period kit provides. I originally was going to do a split screen of the two different experiences, but that ended up being too much happening at once. The characters and their life experiences - one as a Clarity customer, one not - are denoted by separate colour palettes and have their own scenes that the viewer flips between.

Character Design

The next step before I moved further with my animatic creation was to come up with some more identifiable characters, who were part of the demographic, relateable to the customer. I originally started with similar characters to the bathroom symbol people. On the second attempt I start out too illustrative, so I go back to ultimate basics by crafting a kit of basic shapes to play with (out of ripped paper because I was on campus at the time and needed something quick, I'd like to make a full real kit of shapes someday though) and explore different silhouettes to drive the ideation process further. Through this method, I come to the solution of a happy Clarity customer and a miserable person who isnt benefiting from Clarity's services.












Animatic



'Clarity' - w/ Music - ROUGH Sketch Animatic - 30 sec from Orion Schiada on Vimeo.



Colour Script



Extra Process




Final Storyboards



Collateral

The three collateral pieces included within this campaign project include the package design posted up above, a Point of Purchase display (P.O.P.), and a website design. The process behind each is here.

For the P.O.P., we wanted to go for an approachable design that would live at the end of a period products aisle where it would be possible to shop at it without entering the aisle itself and causing discomfort from having to be around the feminine designs in the aisle itself. We wanted to keep the Clarity experience all it's own.
Clarity final website design


Thank you for your time looking at my project today!
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